NHS England and Public Health England has launched the Help Us Help You campaign, evolved from the Stay Well This Winter work of previous years. It reminds the public to have their flu vaccination and that NHS111 is there for urgent medical care needs. Residents of Birmingham and Solihull will see TV advertising, video on demand adverts, reminders when they search online and social media pop-ups. The TV adverts reach the target audience by being run between shows such as Coronation Street, Emmerdale and the X-Factor Live.
The aim of the campaign is to raise understanding of the role and capabilities of NHS111 and increase the number of people calling 111 when they have an urgent, but non-life-threatening medical need so that they can be directed to the most appropriate service.
The flu reminders and NHS 111 campaign are the first of a series of themes running this winter under the new Help Us Help You brand. The brand has been developed from public and patient feedback and is based on the principle of reciprocity. It aims to increase peoples’ understanding of the actions they can take to help the NHS to help them.
Still to come are adverts and marketing around staying well in winter (keeping warm and having medicines over bank holidays), pharmacy and extended GP hours campaigns, again under the Help Us Help You umbrella.
In October every GP practice and community pharmacy in England will get a free Help Us Help You marketing pack. Community packs for other care settings can also be ordered from the PHE website:
The STP has its own winter communications and engagement plan which describes how the health and social care system in Birmingham and Solihull will work together to support the different strands of the national winter communications campaign, and any local activities, from October 2018 to March 2019.
For more information on the STP plan, contact Hayley.firstname.lastname@example.org